Client: Subway – Internal Communications
Project summary: Responsive innovation portal that encourages franchise owners across the globe to do the following: submit innovative ideas, get inspired by reading success stories about launched ideas and also to vote, comment & “like” other ideas. This redesign also entails improving the UX for both front-end users and Admins.
Industry: Global Fast Food Franchise
Duration: 2 months (Sep – Oct 2013)
My roles: UX Designer, Interaction Designer
Cooking Up Tasty, Fresh Ideas
Wireframes & IA
We took advantage of the built-in crowdsourcing functionality and social abilities of SharePoint 2013 Community Sites, and then created customized code or unique interactions where needed. I created a full set of responsive wireframes that show how the UI elements change from desktop, tablet and phone screen widths.
Another key business goal is to utilize crowdsourcing to help the Admins determine whether or not they needed to consider moving forward with ideas. This chart helps to understand the process of when an idea reaches the threshold and at points do the Admins get notified via different workflows.
Due to the idea submissions being typed and submitted in various languages we realized the site would contain a mixture of user-generated content along with Admin/editorial controlled content and elements from the SharePoint system that could be translated using tokenization.
After all of the UX activities, the Creative Director applied visuals on top of the wireframes using existing Subway branding, using the brighter palette to entice and inspire franchisees.
Key Learnings / Challenges
I learned and realized after working on this project that a company could have most amazing innovation portal on the planet but it doesn’t matter if there’s no adoption and engagement plan. A challenge for me on this project was grasping all of the complexities of localization and making the experience the best possible, for people all over the globe – not just the United States.